News > Indy, Batman, Hulk All Get Candy Tie-Ins

Written by David Morgan

Via Comingsoon.net which in turn got this from Brandweek.com:

Even Mars is getting into the act with its Snickers Adventure bar containing a hint of chai and coconut. The limited edition offering ties in with Lucasfilm's Indiana Jones and the Kingdom of the Crystal Skull. The Indy tie-in also extends to M&M's, which will offer limited-edition Mint Crisp flavor. Perfetti Van Melle's Airheads, meanwhile, has signed on as a candy partner for the Spiderwick Chronicles to be released by Nickelodeon Movies in February and Universal's next Incredible Hulk installment coming to theaters in June starring Ed Norton.

The silver screen continues to figure big in the marketing of sweets, and among the flavor fits unveiled during last week’s All Candy Expo was Hershey’s hook up with Warner Bros.’ next installment of the Batman series The Dark Knight coming to theaters next July. The Reese’s line will include bat-shaped chocolate and peanut butter pieces, and Kit Kat wafers bars will be stamped with the bat signal.

Wrappers and displays for both brands will flag an instant win sweepstakes for Bat Cave prizes like Batman-themed Ducati motorcycle, media center wall, replica movie props and downloadable posters.

It's nice that it's not just Marvel or DC or George Lucas getting in on the candy tie-in action, but all three.