News > Film Studios Fill Up Super Bowl Ads

Even with the raised price tag of 30 second ads on NBC from $2.7 Million to $3 Million film studios are not backing down and are taking advantage that other big name company's cannot afford the ridiculous price tag.  According to Variety regulars like General Motors and FedEx had to bow out but the film studios aren't going to make it easy for NBC because knowing that their is such a high price tag some are holding out for a cheaper slot.

NBC said it sold 85% of its ads in September, but studios were nevertheless able to negotiate a reduced fee because the net needed to fill the 67 ad slots it will air during the game.

Decision enabled the Peacock to collect coin rather than fill the time with free promos for its own shows, which it already plans on running extensively during the broadcast to "reintroduce" them to viewers.

As of Thursday, Fox had yet to buy any time during the game. Should it do so at the last minute, "Wolverine," "Night at the Museum 2" and "Ice Age" are the pics it’s most likely to promote.

Disney is remaining tight-lipped about its Super Bowl strategy, but it wouldn’t be surprising if it buys time for Dwayne Johnson starrer "Race to Witch Mountain" and Jerry Bruckheimer’s "G-Force." The Mouse House typically airs two spots — one devoted to a toon and one to a live-action release.

Meanwhile, Warner Bros. hasn’t bought a spot and may not at all, even with "Terminator Salvation," "Harry Potter and the Half-Blood Prince" and "Watchmen" — pics that would all appeal to the Super Bowl crowd — on its upcoming release sked.

That’s because lowered last-minute prices could result in more movie spots than in previous years. Some studios are opting to go elsewhere with their high-profile pics, believing that while the Super Bowl certainly attracts a huge audience, some pics will have a hard time standing out amid all the other films being promoted.

While Sony will play the Super Bowl promo game with "Angels and Demons," it’s turning to Google to launch a major effort around its Roland Emmerich-helmed disaster pic "2012."