Matt Czuchry, of Gilmore Girls, will be playing Tucker Max in the film adaptation of Tucker's memoir "I Hope They Serve Beer in Hell." This will be the first feature film for both Tucker and Czuchry. Jesse Bradford, who you might remember from "Bring It On" and Geoff Stults, who you shouldn't remember from "Bring It On Again," will be playing Tucker's best friends. Adding some girl power to the cast Keri Lynn Pratt and Miss Universe Denise Quinones.