News > 'Milk' Limited Release Tears it Up!

Limited release of Gus Van Sant's Milk tears up the box office.  According to The Hollywood Reporter the film made $1.4 million in three day release in only 36 inaugural engagements.

The Milk debut represented the best per-venue average of any film opened with 30-40 engagements, Foley said. Its bow outpaced the December 2007 opening for "Atonement," which Focus unspooled with $784,145 from 32 playdates or a then-record $24,505 per engagement.

Milk star Sean Penn's performance is already buzzing the Oscar talks and from the short clips and trailers we have seen they are dead on.

"It's a sensational opening," Focus distribution topper Jack Foley said. "It's a record opening for a film opening in this many theaters, and there were lots of sellouts wherever it was playing."